The 2008 presidential election marked the first time candidates used social media as a significant part of their campaigns. Barack Obama, who would become the 44th president, was the most successful in using Facebook, Myspace and other social media websites to connect to young voters - he won 70% of the under 25 vote. Neither of his opponents, Hillary Clinton in the primary nor John McCain in the general election, were able to use social media with the same success.
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